Moi
Ciara
I am digital marketing and media graduate from Dublin but currently living in Melbourne, I have worked in Journalism and online media for 5 years and I am passionate about blogging, online communication and French cheeses!
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Author Archives: Ciara
Tips for writing for the Web-Content Strategy
1. Know your goals and objectives! Make sure you are familiar with the brand, speak to all the stakeholders and ask them for their goals for the website, and if it’s a large company, get no more than three goals off each … Continue reading
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Tagged content marketing, content strategy, copywriting, SEO, social media
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10 tips for Google Adwords for Small Businesses
1. If you are starting out and you have a small budget, then begin with Google Search. 2. Keyword selection is paramount to getting a high quality score. If you are a small business in a competitive industry then focus … Continue reading
Get Some Exposure for Your Business Through Images on Social Media
The power of images in our society is now more prominent than ever, and they are consistently used to attract, engage and provoke a reaction, and with people taking, sharing and discussing pictures across the world on platforms such as … Continue reading
Content Marketing-Why it’s Essential!
Put simply content marketing is a tool for both B2C and B2B marketing where you create and share content that’s valuable to your customers. It is now an essential form of marketing due to its reach and targeting abilities, it’s … Continue reading
Posted in content marketing, Social Media, Uncategorized
Tagged content marketing, marketing, social media
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SEO Optimisation for Blogs-Basic Tips!
Since I am in the early days of blog writing I have largely ignored optimising it for SEO, but considering my blog is about marketing I should probably start thinking about it! Thankfully the WordPress theme I am using has … Continue reading
Telling a Story Through Your Website
Telling the story behind your brand and the journey of your business through interesting web content can be a great way to enhance awareness. Recently, Coca-Cola turned their corporate site into a digital magazine called ‘The Coca-Cola Journey‘, that features … Continue reading
My Ten Favourite Social Media Tools for Business 2012
There are tonnes of great free tools out there for businesses, especially small businesses to help track, manage, monitor and analyse your brand’s reach on social media. Below is a nice list of ten social media tools I have tried … Continue reading
Facebook Timelines for Business-The Basics
Facebook Timelines: The advent of Facebook timelines has changed the ways you can use Facebook for your business. There are many great ways for you to communicate with your audience and increase your reach by engaging with people using your … Continue reading
Instagram-Tell the Story of Your Brand Through Imagery
While working on my marketing strategy for our new arts and crafts website cartgalore.com, I looked at the power of image sharing across the web. During this time the photo sharing programme Instagram was acquired by Facebook and it began … Continue reading
Pinterest for Business Tips
The image-sharing site Pinterest is growing fast with more than 10 million unique monthly visitors as of February 2012 according to a report by ComScore. It is now the third most popular social media site behind Facebook and Twitter, but what is … Continue reading
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