I am digital marketing and media graduate from Dublin but currently living in Melbourne, I have worked in Journalism and online media for 5 years and I am passionate about blogging, online communication and French cheeses!
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Category Archives: Uncategorized
1. Know your goals and objectives! Make sure you are familiar with the brand, speak to all the stakeholders and ask them for their goals for the website, and if it’s a large company, get no more than three goals off each … Continue reading →
Put simply content marketing is a tool for both B2C and B2B marketing where you create and share content that’s valuable to your customers. It is now an essential form of marketing due to its reach and targeting abilities, it’s … Continue reading →
Since I am in the early days of blog writing I have largely ignored optimising it for SEO, but considering my blog is about marketing I should probably start thinking about it! Thankfully the WordPress theme I am using has … Continue reading →
There are tonnes of great free tools out there for businesses, especially small businesses to help track, manage, monitor and analyse your brand’s reach on social media. Below is a nice list of ten social media tools I have tried … Continue reading →
Facebook Timelines: The advent of Facebook timelines has changed the ways you can use Facebook for your business. There are many great ways for you to communicate with your audience and increase your reach by engaging with people using your … Continue reading →
While working on my marketing strategy for our new arts and crafts website cartgalore.com, I looked at the power of image sharing across the web. During this time the photo sharing programme Instagram was acquired by Facebook and it began … Continue reading →
The image-sharing site Pinterest is growing fast with more than 10 million unique monthly visitors as of February 2012 according to a report by ComScore. It is now the third most popular social media site behind Facebook and Twitter, but what is … Continue reading →