Pinterest for Business Tips

Pinterest homepage

The image-sharing site Pinterest is growing fast with more than 10 million unique monthly visitors as of February 2012 according to a report by ComScore. It is now the third most popular social media site behind Facebook and Twitter, but what is even more interesting is that it drives high rates of traffic to websites, which can turn into revenue. There are conflicting reports as to whether Pinterest actually leads to more sales than other sites (forbes) , but it definitely should not be ignored, especially if your business is in the home, gift, gardening fashion and craft retail categories. Pinterest works especially well for custom-made products because they offer the opportunity for visually engaging, attractive images.There is plenty of information on Pinterest and its growing numbers, here is an infographic from the Huffington Post, which illustrates the important facts about the site. Women seem to make up the majority of visitors to the site, and what’s even more interesting is, a lot of them have DISPOSABLE INCOME.

Now that you’re getting excited, here are a few tips on how to use Pinterest to get these nice rich ladies looking at your website;

  • Pin interesting and unique visually stunning images
  • Categorise them into albums by style, design, etc
  • Write an engaging description paragraph that encompasses your brand message
  • Share your images on Facebook and Twitter, this way you can use Pinterest as an online catalogue that can lead people to your site
  • Don’t upload them from your computer, pin them directly from your website
  • Make it easy for people to subscribe to your page
  • Focus on pinning and liking users who get the most repins and follow them
  • Make sure all your images link back to your site
  • Keep your albums clean and simple, avoid clutter
  • Try to think of a weekly pin, based on a certain theme keeping your page up to date and interesting

Here is a nice article on Squidoo about what Pinterest can do for you

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About Ciara

I am digital marketing and media graduate from Dublin but currently living in Melbourne, I have worked in Journalism and online media for 5 years and I am passionate about blogging, online communication and French cheeses!
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