Author Archives: Ciara

About Ciara

I am digital marketing and media graduate from Dublin but currently living in Melbourne, I have worked in Journalism and online media for 5 years and I am passionate about blogging, online communication and French cheeses!

Tips for writing for the Web-Content Strategy

1. Know your goals and objectives! Make sure you are familiar with the brand, speak to all the stakeholders and ask them for their goals for the website, and if it’s a large company, get no more than three goals off each … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

10 tips for Google Adwords for Small Businesses

1. If you are starting out and you have a small budget, then begin with Google Search. 2. Keyword selection is paramount to getting a high quality score. If you are a small business in a competitive industry then focus … Continue reading

Posted in Mobile Marketing | Tagged , , | Leave a comment

Get Some Exposure for Your Business Through Images on Social Media

The power of  images in our society is now more prominent than ever, and they are consistently used to attract, engage and provoke a reaction, and with people taking, sharing and discussing pictures across the world on platforms such as … Continue reading

Posted in content marketing, Social Media | Tagged , , | Leave a comment

Content Marketing-Why it’s Essential!

Put simply content marketing is a tool for both B2C and B2B  marketing where you create and share content that’s valuable to your customers. It is now an essential form of marketing due to its reach and targeting abilities, it’s … Continue reading

Posted in content marketing, Social Media, Uncategorized | Tagged , , | Leave a comment

SEO Optimisation for Blogs-Basic Tips!

Since I am in the early days of blog writing I have largely ignored optimising it for SEO, but considering my blog is about marketing I should probably start thinking about it! Thankfully the WordPress theme I am using has … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment

Telling a Story Through Your Website

Telling the story behind your brand and the journey of your business through interesting web content can be a great way to enhance awareness. Recently, Coca-Cola turned their corporate site into a digital magazine called ‘The Coca-Cola Journey‘, that features … Continue reading

Posted in Social Media | Tagged , , | Leave a comment

My Ten Favourite Social Media Tools for Business 2012

There are tonnes of great free tools out there for businesses, especially small businesses to help track, manage, monitor and analyse your brand’s reach on social media. Below is a nice list of ten social media tools I have tried … Continue reading

Posted in Social Media, Uncategorized | Tagged , , | Leave a comment