Tag Archives: marketing

10 tips for Google Adwords for Small Businesses

1. If you are starting out and you have a small budget, then begin with Google Search. 2. Keyword selection is paramount to getting a high quality score. If you are a small business in a competitive industry then focus … Continue reading

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Content Marketing-Why it’s Essential!

Put simply content marketing is a tool for both B2C and B2B  marketing where you create and share content that’s valuable to your customers. It is now an essential form of marketing due to its reach and targeting abilities, it’s … Continue reading

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SEO Optimisation for Blogs-Basic Tips!

Since I am in the early days of blog writing I have largely ignored optimising it for SEO, but considering my blog is about marketing I should probably start thinking about it! Thankfully the WordPress theme I am using has … Continue reading

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Facebook Timelines for Business-The Basics

Facebook Timelines: The advent of Facebook timelines has changed the ways you can use Facebook for your business. There are many great ways for you to communicate with your audience and increase your reach by engaging with people using your … Continue reading

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Instagram-Tell the Story of Your Brand Through Imagery

While working on my marketing strategy for our new arts and crafts website cartgalore.com, I looked at the power of image sharing across the web. During this time the photo sharing programme Instagram was acquired by Facebook and it began … Continue reading

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Pinterest for Business Tips

The image-sharing site Pinterest is growing fast with more than 10 million unique monthly visitors as of February 2012 according to a report by ComScore. It is now the third most popular social media site behind Facebook and Twitter, but what is … Continue reading

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Mobile Marketing: Smartphone Usage Infographic

This is a recent infographic I made based on a study by O2 on smartphone usage, it offers an insight into the way people are using their smartphones, and with the increasing popularity of smartphones it is fast becoming a … Continue reading

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